> Oracle Another perfect example, along with SAP. In the 1990s and 2000s, Oracle and SAP used to win on the basis of their "fully integrated suite of business

> Oracle Another perfect example, along with SAP. In the 1990s and 2000s, Oracle and SAP used to win on the basis of their "fully integrated suite of business applications" that they contrasted with the "best of breed" approach that (they claimed) would cost more to integrate than they delivered in additional value. However, over the last 10 years, Oracle and SAP went on a buying spree scooping up all those best of breed enterprise applications and then failed to integrate them with their core offerings, creating the same problem they claimed to be addressing. At the same time, R&D spend on organic product innovation slumped. Buying up the competition isn't the panacea many tech companies seem to think it is.