I've heard this explanation before, but haven't seen any data from taste tests that include consuming a whole can. It's an interesting explanation, but doesn't

I've heard this explanation before, but haven't seen any data from taste tests that include consuming a whole can. It's an interesting explanation, but doesn't seem backed up by data :/ All very well for Coke to say "If you did this, your results would change"... Where's the data? I'm also firmly Pepsi, just prefer sugar.