Or perhaps to comply with the letter of the rules, Netflix and Amazon will provide different pricing packages depending on which mobile platform you want to be

Or perhaps to comply with the letter of the rules, Netflix and Amazon will provide different pricing packages depending on which mobile platform you want to be on - that $9.99 Kindle book will come with free Android and Blackberry compatibility, but will have a $13 "Kindle + iOS" version. Netflix could be be compatible with other platforms by default but charge for iOS compatibility like they charge for Blu-ray. Etcetera.