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FTC Files Suit to Block Edgewell Acquisition of Harry’s, Inc
- PaulHoule 7y agoHarry's is the T-Mobile of razors and no doubt customers have benefited from a state-of-the-art razor at a fair price. It's interesting so see the FTC wake up after so many years. It also vindicates the model of developing a new brand with direct-to-consumer before getting into retail markets. I am sure the retail is a much bigger channel, but it would be hard for a conventional consumer products company to make a really different brand promise.
- dublinben 7y agoDorco has been offering comparable razors for decades, just without the level of marketing of Harry's or Dollar Shave Club.