What I would do in response is make iOS editions with a few extra 'features', charge ticket master style connivence fees or use some other artificial marketing

What I would do in response is make iOS editions with a few extra 'features', charge ticket master style connivence fees or use some other artificial marketing editioning (consumer vs "enterprise" editions with few differences). Or I'll separate out the main service and smartphone service, somewhat like instapaper, charging more saying that the iOS service tier is a different user experience that has a higher price.