> While, yes, Starbucks’s coffee-based offerings (like lattes) are more expensive, coffee from Starbucks is quite cheap and VERY consistent That’s because Star

> While, yes, Starbucks’s coffee-based offerings (like lattes) are more expensive, coffee from Starbucks is quite cheap and VERY consistent That’s because Starbucks is not a in a coffee shop business but in a coffee based sweet deserts business. You wouldn’t compare Coca-cola to espresso or filter coffee, so why put Starbucks in coffee category?