This article is very strange. Firstly, the five companies that are listed are just such an incredibly diverse group of companies. I don't know what's going on,

This article is very strange. Firstly, the five companies that are listed are just such an incredibly diverse group of companies. I don't know what's going on, but I don't think that we can really say that Business Insider is succeeding for the same reasons as The Information. Is Axios - who have been on a run with their access journalism succeeding for the same reason the left wing "Explainer" site Vox is? There are interesting points to discuss here - regulatory capture through copyright laws for example. But they seem to have nothing to do with the list of companies. But then we reach the end of the article: > Venture investors known for expecting quick returns tell Axios that they are beginning to take a longer view of their investments in publishers that have more sustainable business models, like subscriptions. This is nothing to do with actually discussing success, this is about investor relations, Axios trying to put out PR either in a run up to going for another funding round or because some investors are getting antsy. As an investor it would worry me that my investment is spending its time doing this sort of thing.