making this a mandatory option for all services at a fairly steep rate might not be viable for all businesses. You're quite right. Businesses wishing to offer

making this a mandatory option for all services at a fairly steep rate might not be viable for all businesses. You're quite right. Businesses wishing to offer subscription content via iOS might need to retool their subscription plans to accomodate for the overhead this channel brings with it. I use the $9/mo. Netflix plan now to get unlimited streaming and 1 DVD at a time. Perhaps that plan will one day only support browser-based streaming and then Netflix will release an $11 all-devices, no DVDs plan. Hulu Plus is trying something like that out - you can't get their content on mobiles at all without a premium subscription but you can get it free (ad-supported anyway) via the browser.