4 ms·
I can't think of a brand that would be a harder sell for the sort of people that want an EV right now. In my mind it screams "big for the sake of big", not eff
by kiddico 7y ago
I can't think of a brand that would be a harder sell for the sort of people that want an EV right now.
In my mind it screams "big for the sake of big", not efficient or environmentally friendly...
- beamatronic 7y agoI think this strategy is aimed at the people who think they do not want an Ev under any circumstances
- daxfohl 7y agoThey lost the market in 2000 by canceling their ev program. Now they want to get back into it by marketing only to the people who would never buy one? Sounds like GM needs a new marketing department.
- beamatronic 7y agoMaybe it’s a subtle apology.
- peteretep 7y agoSeems like people who want a Hummer that can do Ludicrous Mode would be a good market.
- dsfyu404ed 7y agoBuilding a vehicle that checks two sets of boxes like this (family SUV with an EV carbon footprint and performance) has worked out very, very well for FCA and their 4dr Jeep. A lot of people who didn't go into the dealer looking for a Wrangler bought them because they managed to check so many requirement boxes at once. I think GM may be hoping to do the same. Husband wants a Model 3, wife wants 4Runner (or vise versa, point is that they want totally different things), joint bank account wants absolutely nothing to do with either. GM swoops in to save the day by checking the snazzy EV and the practical SUV sets of boxes at the same time at a typical GM price point.
- Amygaz 7y agoConsidering the number of pickup truck EV and large SUV EV in the plan, I think this exactly what many non-EV people want.