there is no such a thing as "right" or "wrong" answer in contextual targeting, at least not anymore. Other targeting strategies kick in; even if the text of the

there is no such a thing as "right" or "wrong" answer in contextual targeting, at least not anymore. Other targeting strategies kick in; even if the text of the page is accurately categorized, you could still be hit with ads targeted at you by profile, or someone is doing category runs (GroupOn ads supersede all others for me) or the site is under review or its content unanalyzed (charity hell), or you're in an experiment, etc.