3 ms·
Have you considered for a moment that the customer knows very little about what she is buying, especially nothing at all about the long term value of the produc
by rixed 7y ago
Have you considered for a moment that the customer knows very little about what she is buying, especially nothing at all about the long term value of the product? When the only thing you know about various alternatives is the price, how are you supposed to choose what's best for you?
Information scarcity is a defining feature of modern market, let's not forget that.
- marshray 7y agoThat's what makes this conversation interesting. People who are in the market for a $20K piece of test equipment are likely to be experts who are well equipped to evaluate the product's specifications.
- pas 7y agoProbably they are just as susceptible to hyperbolic discounting as others. So they undervalue the problem of maintenance in the future compared to saving some money now, even if they are thinking about it.