I think you can put maybe 2 (3 in extreme cases) links at the top of a mobile page. That's it. Which most sites use for a call to action. (buy, call us, special

I think you can put maybe 2 (3 in extreme cases) links at the top of a mobile page. That's it. Which most sites use for a call to action. (buy, call us, specialty forms, etc...) Everything else _has_ to be somewhere. Doesn't it? So, behind a menu seems like the only consistent and logical place. I feel like your argument is for "apps" not "websites".