The cup-of-coffee pricing does make sense. It's not for everyone, there are folks who drink coffee at least 5x a week by paying for it. Those sort of statemen

The cup-of-coffee pricing does make sense. It's not for everyone, there are folks who drink coffee at least 5x a week by paying for it. Those sort of statements are targeted to them. However the fundamental flaw is that in that thinking is with software, someone might just show up and offer free software, we don't see the same with coffee. What makes B2C software hard to sell today is the free apps. Consumer's are now price sensitive to useful apps and most companies think they can make it with ads.