For me the fallacy lies in two parts: - my standard cup of coffee is not 5$. It’s a free perk on the job, coffee I drink at home and buy in bulk so I don’t thi

For me the fallacy lies in two parts: - my standard cup of coffee is not 5$. It’s a free perk on the job, coffee I drink at home and buy in bulk so I don’t think in terms of cups, or a 2€ expresso I buy to sit in some warm place waiting for someone or to use the toilets. In particular for the last instance, it’s a cost I won’t skip because I bought some service online at the same price. I’d pay the 5$ service in top of my coffee. - coffee I really want to pay for at 5~10€/$ is extremely good and comes from a specialized place that invests a lot in making good coffee and providing a place to enjoy it. It’s of tremendous value and not something I get from random starting services. TBH I’d value it more than a third backup of my photos through dropbox for instance.