> People who go out in those cities 4-10 times a month are the same people who have a daily Starbucks/La Colombe/Joe's Coffee/Pete's Coffee habit I have a dail

> People who go out in those cities 4-10 times a month are the same people who have a daily Starbucks/La Colombe/Joe's Coffee/Pete's Coffee habit I have a daily coffee habit precisely because it's significantly cheaper than having an eating out habit, while providing me with the same or better satisfaction.