I think that retailers should be able to charge 1-2% more to customers who use Visa and MasterCard than to those who use cash, and a couple percent more for Dis

I think that retailers should be able to charge 1-2% more to customers who use Visa and MasterCard than to those who use cash, and a couple percent more for Discover or AmEx. Retailers are free to do this, they just can't except VISA anymore. I've been in a few stores that accept AMEX,Discover, and Mastercard with a reasonable markup (and some unreasonable markup, like the DMV). VISA shoppers, once they realize the policy, just walk out the store and go to a store that has what they want and does accept Visa. Some even come back cash in hand. In that regard Apple's policy mirrors visa. You are free to put your subscriptions in marketplace, amazon, etc. But if you want to be in the App Store you have to abide by their agreement.