I agree, the author makes a vague point about the 3080 not being released yet, but AMD also hasn't released their new chip yet. What I think will be great for

I agree, the author makes a vague point about the 3080 not being released yet, but AMD also hasn't released their new chip yet. What I think will be great for consumers is AMD releasing a good competing offer in a similar timeframe as Nvidia releasing their next generation. That may limit the Nvidia price increases, because over the past few generations they have gone up a lot for their top offering. And even a year after release they're still high. That can't stay like that if the next gen mid range AMD has higher performance.