To me, the coffee price comparison makes your service sound like it's a frivolous and unimportant purchase. You're better pointing out how much it will cost a

To me, the coffee price comparison makes your service sound like it's a frivolous and unimportant purchase. You're better pointing out how much it will cost a business in time and money to solve a problem themselves and compare that to the cost of your product. If you're selling too cheap, the problem probably isn't big enough or important enough.