Is it just my reading of it, or does this just seem to be a flat revenue grab and attempt to integrate everything into an iTunes account? The press release is

Is it just my reading of it, or does this just seem to be a flat revenue grab and attempt to integrate everything into an iTunes account? The press release is definitely targeted at the word subscriptions, so from my reading of it, individual purchases like Kindle books are safe from this requirement. However, I wonder about Netflix, Hulu, et. al, and what this will mean for their apps, especially since they seem to be basically required by Apple to include a subscription model that uses an iTunes account, and they can't charge extra to make up for their profit loss due to Apple's absolutely ridiculous 30% charge for payment processing. Seriously, all they're really doing for those apps is requiring that they add iTunes as a payment processor, add a little bit of app to handle that, and then hand over 30% of their revenue? Which basically means that the publishers will make nothing on iTunes-only subscribers. How is this a good move for their platform at the 30% charge? Do any other payment processors take 30%?