The question is - does the "bad PR" really matter? Is there actual data/research proving that it in fact has an impact on the business profits? I doubt that peo

The question is - does the "bad PR" really matter? Is there actual data/research proving that it in fact has an impact on the business profits? I doubt that people won't go and watch the latest Guardians of Galaxy just because James Gunn is back at directing it. I wouldn't put that much weight on the usual twitter outrages.