3 ms·
How much of subscriber revenue goes out to shipping magazines and newspapers to people's doors and stores? In comparison, 30% may not be that big of a deal, es
by GBKS 16y ago
How much of subscriber revenue goes out to shipping magazines and newspapers to people's doors and stores?
In comparison, 30% may not be that big of a deal, especially when you can reach a global audience.
- zdean 16y agoSubscriptions are a money looser for most magazines. The end game with subscriptions (historically) has been to support ad rates that are calculated on a Cost Per Thousand readers basis. Ads are where they've made the bulk of their profit/revenue. A better place to look for a comparison is the cost structure of selling magazines on the newsstand. In that situation, it's a 33/33/33 split between the publisher, a distributer middle-man, and the retailer selling the magazine. In either situation, however, retaining 70% of the revenue is a HUGE advantage over the old way of doing it for ad-driven properties.