My wild speculation is that the longer time people spend in the menu the more likely they are to close the app, and the more likely they are to cancel a subscri

My wild speculation is that the longer time people spend in the menu the more likely they are to close the app, and the more likely they are to cancel a subscription next month. The streaming services are all about reducing churn. So for daily content. Show ends, you go back to the menu. Do you pick the next thing to watch? I don't know - but they've tried a number of "daily" or "weekly" shows before, and they haven't appeared to be successful. I suspect it's because they didn't improve metrics. Versus say releasing a show all at once - people binge for 3-4 hours and come back the next night to do the same thing. I think going with amateur youtubers who produce lots of cheap, short content would be smart for like, Snap or Instagram but very bad for Netflix. Netflix's original content hit it off in terms of quality, long form narratives with dramas like House of Cards, while syndicating shows after air gave them second life (Breaking Bad, the Office, Friends) and absolutely crushing it with "must see" films (recently, the Irishman, Marriage Story, but also in the past stuff like Beasts of No Nation). Conversely, their cheap shows from nobodies tend to die in the womb, and I don't think Netflix does that without good data to make such a decision.