Disclosure: I built InfoCaptor - Dashboard software most small businesses still use Excel and Access for their data. They consolidate their excel files from va

Disclosure: I built InfoCaptor - Dashboard software most small businesses still use Excel and Access for their data. They consolidate their excel files from various sources like quickbooks, other spreadsheets. But if you are just starting, the only thing that matters is to measure the user count and number of sales. It is only when you start spending for marketing, outsourcing etc you need to start keeping tab on your "profit margin","revenue" etc