Good content creates long term value. Focusing on money often leads to short term thinking. Focus on money often means investments are more likely to be seen as

Good content creates long term value. Focusing on money often leads to short term thinking. Focus on money often means investments are more likely to be seen as losses. Because the review is going to ask "What is the ROI?" & for long term things you're going to say "I'm not sure" because there's more unknowns. But you can know that you're making good content, so that should translate to good things Same goes for Research & Development. Quarterly profits are not the correct KPI for every department. Where will those quarterly profits be ten years from now?