4 ms·

They're just too greedy, and produce way too much in hopes of selling it because they must increase growth. Pretty simple, really. Luxury brands have shot them

They're just too greedy, and produce way too much in hopes of selling it because they must increase growth. Pretty simple, really. Luxury brands have shot themselves in the foot. Because of this greed, people are now used to 70% (or more) off at sales. Heck, even Mr Porter is doing 80% now. When you know that in a couple of months there's another sale, why would you buy an item for full price? Then, of course, people forget and don't buy the item at all, or maybe their size is now unavailable, trends shift, etc. It's going to backlash in other ways, too: since you can now get luxury goods for far cheaper, it's not as much a status symbol, so there's even less reason for buying it. This is also why people go nuts for limited releases, but these luxury houses prioritize growth more than a sustainable business. That risk won't pay off.

iscoelho 7y ago
Luxury goods like Gucci and Louis Vuitton do not go on sale for more than 50% ever. Some goods never go on sale, and some goods take years to go on sale. Even then, it's $2,000 -> $1,000. With that, if you couldn't afford the $2,000, you can't afford the $1,000. As well, the items that do go on sale are generally not the most sought after items and are mostly the generic items since they have inventory left over. The brands you are seeing that have 70% off sales are not on the same price class as a brand like Gucci. There are generally 5 tiers of pricing for clothing brands (by T-Shirt pricing to keep it simple): $10+, $50+, $100+, $400+, $800+ (Gucci) ... (and of course there are higher and in betweens, but if you look at clothing brands prices the tiers stand out clearly)
- deleted 7y ago
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chrisseaton 7y ago
> Luxury brands have shot themselves in the foot. Because of this greed, people are now used to 70% (or more) off at sales. I think this whole article is specifically about how these brands don't discount in sales.
- kirstenbirgit 7y ago
  That's not really true though.
  - chrisseaton 7y ago
    Well I don't know where you're seeing these sale prices, but good for you for getting such an incredible deal!

iscoelho 7y ago

Luxury goods like Gucci and Louis Vuitton do not go on sale for more than 50% ever. Some goods never go on sale, and some goods take years to go on sale. Even then, it's $2,000 -> $1,000. With that, if you couldn't afford the $2,000, you can't afford the $1,000. As well, the items that do go on sale are generally not the most sought after items and are mostly the generic items since they have inventory left over. The brands you are seeing that have 70% off sales are not on the same price class as a brand like Gucci. There are generally 5 tiers of pricing for clothing brands (by T-Shirt pricing to keep it simple): $10+, $50+, $100+, $400+, $800+ (Gucci) ... (and of course there are higher and in betweens, but if you look at clothing brands prices the tiers stand out clearly)

deleted 7y ago
[deleted]

chrisseaton 7y ago

> Luxury brands have shot themselves in the foot. Because of this greed, people are now used to 70% (or more) off at sales. I think this whole article is specifically about how these brands don't discount in sales.

kirstenbirgit 7y ago
That's not really true though.
- chrisseaton 7y ago
  Well I don't know where you're seeing these sale prices, but good for you for getting such an incredible deal!