> I see the PCC model work for applications where neither the consumer and the business want to store sensitive data because the security overhead is too high.

> I see the PCC model work for applications where neither the consumer and the business want to store sensitive data because the security overhead is too high. I agree. I think apps that have both a basic and premium version can really thrive on a platform like this where useful apps are not competing with VC-fueled or ad-driven apps and the utility to the user is very clear. Data mining has really gotten out of hand and caused the value-add to the user to become extremely distorted. User attention has been the only metric that free apps are fighting for which is a zero-sum game and not good for anyone. I'm most excited by the idea of applications being able to be more closely connected and even create new types of apps that just layer on top or extend existing app data.