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I'd be wary of concluding too much from other people's A/B tests. Yes, they serve as a good starting point but doing A/B tests yourself is still imperative. Cas

I'd be wary of concluding too much from other people's A/B tests. Yes, they serve as a good starting point but doing A/B tests yourself is still imperative. Case in point: Noah found out headlines didn't matter to his audience. But for many of our customers, a small change in headline does produce significant results.

ig1 16y ago
Sure, I wasn't saying that the headline results were generalizable, but "no significant difference" A/B testing results can tell you to stop wasting time in an area.