Step one - You need to understand the problem (ie. polarization != toxicicity) Step two - You need to ask the correct question. There are lots of answers here

Step one - You need to understand the problem (ie. polarization != toxicicity) Step two - You need to ask the correct question. There are lots of answers here that are both useless and answer you. Step three - You need to get people to answer the actual question You need the better answers to rise to the top You need the answers to be directly actionable. You preferably need it to be quantifiable You need to understand how it will work in a marketplace. As an example, we should try and understand what happened when Twitter doubled it's Tweet size. Did it make it better? Did it hurt their market? How important is message size?