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What do you feel was the difference that made this one successful vs the previous attempts?
by zadkey 7y ago
What do you feel was the difference that made this one successful vs the previous attempts?
- LanceH 7y agoWas it a different approach entirely? The same thing done better? Just a different offering that happened to be more popular?
- rajarjit 7y agoThe product offering was different. I agree. But seeing from where the majority of backers came from (my Instagram and email lists), I strongly believe it would have failed without it.
- rajarjit 7y agoRealized two things - 1. I don't have money for investing in marketing and paid-advertizing. 2. Importance of building a dedicated audience/community. What I had was time. So, I spent 6 months on Instagram building a community without any ads and totally relying on organic reach. Added ton of value. Build an email list of 500 people. Also little things - having an email list where every subscriber is double opt-in, helped in increasing the opening rates 10X. - getting the subscribers after showing the product increased the final conversion rates 30X. Earlier I just asked for an email subscription for notification of new blog posts. Then mailed all of them the Kickstarter link. Two people backed.