In November, Facebook made a branding push in its major aquistions (e.g. Whatsapp and Instagram): https://techcrunch.com/2019/11/04/facebook-branding/ https://

In November, Facebook made a branding push in its major aquistions (e.g. Whatsapp and Instagram): https://techcrunch.com/2019/11/04/facebook-branding/ https://techcrunch.com/2019/11/04/facebook-branding/ My guess it was for the "I don't use Facebook, I just use Instagram" crowd.