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> "This allowed us to reach different sub-groups of Hispanic voters in ways that were simply not feasible on TV and radio." This ability to craft your narrati

> "This allowed us to reach different sub-groups of Hispanic voters in ways that were simply not feasible on TV and radio." This ability to craft your narrative in a more granular fashion that's not observable to anyone outside the target demographic is possibly the most trouble part of internet advertising. Basically, as long as you can keep your lies straight and your demographics don't communicate, you can tell everyone a different story. Like when that family member tells everyone a different lie to excuse a behavior because they know there isn't one universal story they'd all accept.

mc32 7y ago
Wait. People used to complain that putting everyone in the same bucket was bad because of “homogenization” and targeting stereotypical aspects. Now targeted advertising is bad too?
- homonculus1 7y ago
  That was considered a problem, now we find that the alternative also has a hidden problem. The common denominator is that a small group of people are using a systematic and omnipresent media assault to shift public thought at industrial scale. Advertising is a stain on society by its very nature.
- iscrewyou 7y ago
  The word you are looking for is manipulation. Step back and try to see what the point of the comment is.
toasterlovin 7y ago
> This ability to craft your narrative in a more granular fashion that's not observable to anyone outside the target demographic This is not in any way new. That private remarks would get broadcast all over the place because of cell phone recordings is a historical aberration, not the norm. People have been tailoring and modifying their communication based on the audience since the beginning of time. It's why gossip exists (as a countermeasure).
- cptskippy 7y ago
  Gossip as a countermeasure is an interesting observation. I still think the targeted advertising online is much more private and harder to observe as an outsider than anything we've ever faced though. The speed at which a message can be communicated also far outpaces anything else and any attempts to thwart it.

mc32 7y ago

Wait. People used to complain that putting everyone in the same bucket was bad because of “homogenization” and targeting stereotypical aspects. Now targeted advertising is bad too?

homonculus1 7y ago
That was considered a problem, now we find that the alternative also has a hidden problem. The common denominator is that a small group of people are using a systematic and omnipresent media assault to shift public thought at industrial scale. Advertising is a stain on society by its very nature.
iscrewyou 7y ago
The word you are looking for is manipulation. Step back and try to see what the point of the comment is.

toasterlovin 7y ago

> This ability to craft your narrative in a more granular fashion that's not observable to anyone outside the target demographic This is not in any way new. That private remarks would get broadcast all over the place because of cell phone recordings is a historical aberration, not the norm. People have been tailoring and modifying their communication based on the audience since the beginning of time. It's why gossip exists (as a countermeasure).

cptskippy 7y ago
Gossip as a countermeasure is an interesting observation. I still think the targeted advertising online is much more private and harder to observe as an outsider than anything we've ever faced though. The speed at which a message can be communicated also far outpaces anything else and any attempts to thwart it.