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Paul Rand designed the famous NeXT logo for Steve Jobs — do you think Steve made one change to it? No. http://www.paul-rand.com http://www.paul-rand.com
by michaelpinto 16y ago
Paul Rand designed the famous NeXT logo for Steve Jobs — do you think Steve made one change to it? No. http://www.paul-rand.com http://www.paul-rand.com
- cpeterso 16y agoI read that Paul Rand said (something to the effect of) a great logo could be drawn in sand with your finger and still be recognizable.
- michaelpinto 16y agoAll of his logos had that! In fact I think a real good test of a brand is if you can blur the logo and still recognize it. Of course part of that is the ability to saturate the mass media with your brand — and Rand was part of that golden age.