4 ms·
I think the authors are underestimating the challenges of commercializing and then gaining market share with the MeeGo platform. First, there is a question of
by mjfern 16y ago
I think the authors are underestimating the challenges of commercializing and then gaining market share with the MeeGo platform.
First, there is a question of development and time to market. By the time Nokia launches MeeGo and handsets, Android, iOS, and others (WP7, RIM, Palm) will be further entrenched in the market (e.g., market share, brand, hardware partners). Second, there is the fundamental issue that succeeding with MeeGo hinges not only on the OS but also on a thriving application market. Because of the application markets, there are strong network effects with mobile platforms. These network effects make it very difficult for a new platform to break into the space.
To complement investments in MeeGo and WP7 for the smartphone market and Symbian for the feature phone market, Nokia should immediately invest in an Android strategy as a fail-safe. I understand this conflicts with Nokia's historical strategy of controlling both software and hardware, but it's quite possible that Android will eventually emerge as the winner-take-all platform in smartphones, aside from Apple/iOS and several niche platforms. If this were to happen, Nokia's singular bet on MeeGo (or WP7) may destabilize the entire company.
In short, I propose that Nokia pursue a four-pronged strategy, pushing forward with MeeGo, WP7, Symbian, and Android -- Symbian for feature phones, which still account for roughly 80% of the worldwide mobile phone market, and MeeGo, WP7, and Android for the smartphone market. As uncertainty is reduced over time regarding 1) the potential of each of the smartphone platforms and 2) the pace at which geographic markets are shifting away from feature phones to smartphones, Nokia can appropriately adjust its investments. By making investments in each area, and adjusting the relative amounts over time, Nokia can better ensure its survival and prosperity despite the quickly evolving mobile phone market.
- theoj 16y agoThat seems like a lot of options to explore at once, and could be quite expensive from an R&D and product development standpoint, while at the same time failing to capitalize on large returns to scale. Rather than a 4-pronged strategy I'd rather see 2 pronged strategy. Keep Android, dump WP7 (it's a laggard and Ballmer's MS seems incapable of generating any big wins) and select one of either MeeGo or Symbian.