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The vast majority of customers buy products first on quality, second on price, then third on ethics. The third point is very tenuous, since it relies on specifi
by pasabagi 7y ago
The vast majority of customers buy products first on quality, second on price, then third on ethics. The third point is very tenuous, since it relies on specific, reliable information that the producer is highly incentivized to obfuscate.
I don't see how that could ever work. So, in my eyes, it's not choosing the world you want to live. It's engaging in some magical thinking to feel good about yourself. If you want to change the world, vote. Better still, organize. Take the time you would have spent researching the ethical status of one company or another and look into the history of campaigns to improve working conditions. Some campaigns have worked - but I have never heard of, and cannot imagine there are any, that were consumer boycotts.
- totalZero 7y ago1. You're making up vague statistics that I believe are false. If "the vast majority of customers" only "tenuous"-ly care about ethics, then why are major multinational corporations reacting to today's ethical concerns like climate change? Doesn't stand up to your own logic that companies do amoral things. 2. If you reward companies for being bad, then they will be bad. If you reward companies for selling blue items, they will sell more blue items. Your own logic about amorality dictates this. Why is it so hard to understand?
- pasabagi 7y agoI guess I thought my 'vague statistics' were obvious and undeniable. If not, let's get concrete. Consider Union Carbide. They were responsible for the worst industrial disaster in history, with around 20,000 dead. They then went on to neither compensate the victims (including 40,000 permanent disabled) nor clean up the site. This was widely publicized. According to your theory, such an extreme 'bad' act would have led to disaster for the company. In reality, it didn't even lead to rebranding. They were bought by Dow Chemicals - but that was because they had massive debts. I think they cannot have been related to the Bhopal disaster, since their compensation paid was very small. One salient fact here is that moral hazard is not contagious. Many products are for other businesses, who aren't likely to pay a premium for ethical considerations. Another fact here is that even in the most famous and awful cases of bad companies, you're relying on the company's own branding to tell informed customers to stay away. Which is obviously extremely fragile - the company can rebrand, even if the customers are reliably informed (how many people on the street know about Bhopal? Is it present when they buy shrink wrap? Is it even possible to know that your shrink wrap was made using ethylene from union carbide? All seems a bit absurd to me. Even before you get into the inherent asymetries of the idea (is Bill Gate's ethical opinion worth more than a billion poor people? As an ethical consumer, it is.)