Because Google makes money by harvesting data and providing paid services to as many users as possible, while Apple makes money by selling a UX. It's much harde

Because Google makes money by harvesting data and providing paid services to as many users as possible, while Apple makes money by selling a UX. It's much harder to sell UX to every possible market segment than to have varying degrees of UX and still make money off of just that. That's why the business models between them differ (just like Microsoft differs from both of them yet again - even if there are a lot of comparable practises).