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This method of creating the name is widely used by professional logo/identity designers. David Airey has a good illustration - http://www.davidairey.com/berthie
by eps 16y ago
This method of creating the name is widely used by professional logo/identity designers. David Airey has a good illustration - http://www.davidairey.com/berthier-logo-design-process http://www.davidairey.com/berthier-logo-design-process
The main problem with it that it is still unpredictable. It may lead to a good name or it may not.
- latitude 16y agoCertainly, it's a well-known method. My main goal was to illustrate the actual flow from a set of words through associations to the name. As for its unpredictability - at least it provides certain framework that generally speeds up the convergence, as opposed to just sitting there and brute-forcing the vocabulary:)