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Please expand on the logic here? Do you mean for low $$$ products, if users can onboard themselves they won't need to talk to sales?
by mikesabat 7y ago
Please expand on the logic here? Do you mean for low $$$ products, if users can onboard themselves they won't need to talk to sales?
- cm2012 7y agoYep. Basically, business owners are super busy. They see your ad or a mention of you, Google you and sign-up in the form. But - they only become paying customers if they take the time to actually use/test your product in the trial/freemium period. Really good automated onboarding can get them to actually set the product up for their business. Otherwise you need sales reps to walk them through it which is time consuming.