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In B2B, we’ve found that friction in the form of additional signup questions for a trial account helps filter out poor quality prospects. For reference most of
by danjc 7y ago
In B2B, we’ve found that friction in the form of additional signup questions for a trial account helps filter out poor quality prospects. For reference most of our subscriptions are > $1000/mo - different demographic to what this article seems to have in mind.
- marcus_holmes 7y agoThis was my thought. The "awesome frictionless onboarding experience" may get a lot of trial users, but we want the people who need this product and will pay for it. So making the onboarding with some friction will just weed out the triallers. We'll get less trial users, but a higher conversion to paid.