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Makes me wonder how much of this is based on experiment data. I’ve seen teams spend weeks on well crafted, thought-out welcome messages and walkthroughs, only t
by gk1 7y ago
Makes me wonder how much of this is based on experiment data. I’ve seen teams spend weeks on well crafted, thought-out welcome messages and walkthroughs, only to find (through analytics) that most users just X out of the walkthrough right away.
- jmngomes 7y agoThis is actually something that I'm missing in this analysis: walkthroughs and greeting messages are presented as a "must have", but unlike other conclusions in the report, I didn't see any data supporting these assumptions.
- aazar_shad 7y agoIt's all backed by data. We saw users who engaged with the welcome flow + checklist converting 3x than those who didnt. We've seen people click on 1-button walkthrough clicking on the button instead of "X". Also, it really depends on your market. If walkthrough is tooltips next-next-- People find it annoying. Make it two step -- welcome and directly to aha moment feature. You'll see wonders happening.