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> You might think it's common courtesy to greet users who are new to your product. However, we found that a massive 40% of SaaS products didn't greet us with so
by Cenk 7y ago
> You might think it's common courtesy to greet users who are new to your product. However, we found that a massive 40% of SaaS products didn't greet us with some form of welcome screen.
> That means two-fifths of the software we tested didn't acknowledge us at all. That's a lot of alienated users.
Am I the only one that doesn’t like welcome screens and closes them immediately? Just let me get to work
- aantix 7y agoAgree, there’s a certain art to getting it right and most just come off as pandering. Sort of like the testimonial sections - rarely do they feel authentic. Compliments so sweet that they taste disgusting.
- mrhappyunhappy 7y agoIt’s funny how we know testimonials are hand picked but still get influenced by them, even if they don’t feel authentic. Those star ratings must act as dopamine hits or something.
- aantix 7y agoI think the only time I'm swayed anymore is if they seem to reveal an authentic self. E.g. "I figured this was yet another half-baked project management application, but this surprised me." -- Customer #1
- gk1 7y agoMakes me wonder how much of this is based on experiment data. I’ve seen teams spend weeks on well crafted, thought-out welcome messages and walkthroughs, only to find (through analytics) that most users just X out of the walkthrough right away.
- jmngomes 7y agoThis is actually something that I'm missing in this analysis: walkthroughs and greeting messages are presented as a "must have", but unlike other conclusions in the report, I didn't see any data supporting these assumptions.
- aazar_shad 7y agoIt's all backed by data. We saw users who engaged with the welcome flow + checklist converting 3x than those who didnt. We've seen people click on 1-button walkthrough clicking on the button instead of "X". Also, it really depends on your market. If walkthrough is tooltips next-next-- People find it annoying. Make it two step -- welcome and directly to aha moment feature. You'll see wonders happening.
- aazar_shad 7y agoYou don't like welcome screens because you're a techy. Non-tech people love it.