My problem with self-PR is that it requires a lot of energy and breaks up my workflow, keeping me from being focused on the product. Sure, I could do it myself,

My problem with self-PR is that it requires a lot of energy and breaks up my workflow, keeping me from being focused on the product. Sure, I could do it myself, but I'd rather not. The issue then is how much to pay, and when should you pay. I'm not sure, though I'd love to hear from someone's experience.