Just a slight conflict of interest having a company that makes SQL-based data modelling tools telling us that SQL-based data modelling in on the rise. But give

Just a slight conflict of interest having a company that makes SQL-based data modelling tools telling us that SQL-based data modelling in on the rise. But given how many companies have setup data lakes with unstructured and semi-structured data (think SaaS exports) and how SQL layers have largely been unimpressive not sure it's the case.