Worked at a failed startup that invested rather heavily in a PR firm. We received top tier press but it never came close to paying off from any business POV. It

Worked at a failed startup that invested rather heavily in a PR firm. We received top tier press but it never came close to paying off from any business POV. It felt nice, but running out of money felt like shit...I do think there is a critical mass of press that can propel a co to success or atleast longevity, take for instance Quora, or twitter a few years ago. Unfortunately most will never hit that tipping point where the press can compound on itself and translate into growth.