Thanks for taking the time to comment! Your point about listing benefits rather than features is excellent - I will definitely be amending the copy. The app's

Thanks for taking the time to comment! Your point about listing benefits rather than features is excellent - I will definitely be amending the copy. The app's theme is one of being sufficiently simple that it's sector agnostic and I was thinking of people who would appreciate this as its market - but I think you're actually more correct: its better to have a specific group feel the app is for them.