> That's not consumer marketing. It’s “prosumer” marketing, for system builders who actually care about CPU bin numbers and serial numbers and stuff like that.

> That's not consumer marketing. It’s “prosumer” marketing, for system builders who actually care about CPU bin numbers and serial numbers and stuff like that. There are both diy’ers and actual high-end PC vendors and system integrators in that category, and given they tend to spend more than the average consumer, probably can’t be ignored.