Checklist for a powerful brand: 1) An icon where the name of the object depicted in the icon is the name of the company or product. 2) A company/product name t

Checklist for a powerful brand: 1) An icon where the name of the object depicted in the icon is the name of the company or product. 2) A company/product name that's also a common noun, but not so common that search results for the noun overpower search results for the company/product. Depends on the prominence of the product/company, of course. 3) A domain name that is the exact company/product name. Eg: Apple. Good luck finding something that matches these requirements! I'm half-joking, of course. In all seriousness, I 100% agree with you. Icons should be graphic, not textual. They should be expressive, not descriptive.