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Not only does working with a PR agency cost the company money, but it allows employees and founders to get lazy on the continuous selling that needs to occur.
by bpeters 16y ago
Not only does working with a PR agency cost the company money, but it allows employees and founders to get lazy on the continuous selling that needs to occur.
Everyone in the company should be able to pitch and sell the startup and should to everyone, including the press and media.
- sliggity 16y agoAbsolutely agree with that. Sales is an enormously underrated skill set that all startups employees should focus on. Also it promotes bad habits like just pushing and forwarding emails to PR companies. I can't stand waiting around for a PR firm when I know the employee has read my message.