Technically, and from user experience point of view, this makes perfect sense. Native apps are rarely actually needed. However, Apple is making a huge pile of

Technically, and from user experience point of view, this makes perfect sense. Native apps are rarely actually needed. However, Apple is making a huge pile of money out of app store sales, and it has huge leverage as long as the 'app' model lives on. They are strong enough to prevent this from happening. Ever ask yourself why mobile iOS web doesn't support push notifications like Android does? It's because that will be a shift in the wrong direction from Apple's standpoint.