If something benefits McDonalds AND the fine dining places I enjoy, that's fine with me. I don't have a problem with bad content out there, so long as there's

If something benefits McDonalds AND the fine dining places I enjoy, that's fine with me. I don't have a problem with bad content out there, so long as there's a ton of really good content. For the great publications I read, I want them to be successful businesses so they can expand. A better ad market, or even a return to how it was before the dominance of FB/Google, would enable them to do that in a way that relying mostly on subscriptions hasn't.