You aren't going to do well here with this argument. There exist principles, which are action guiding rules. We use principles to keep ourselves from being swa

You aren't going to do well here with this argument. There exist principles, which are action guiding rules. We use principles to keep ourselves from being swayed away from certain behaviors which we believe hold value. For example, many martial institutions hold some variant of the "death before dishonor" principle; this rule basically implies that you will choose to die before fleeing battle. Even though there are many pressures to change behavior, which may be VERY great in the moment, holding to your principles will allow you to lead a structured life guided by rules that you care about. Corporations and business entities can also implement principles (to greater or lesser effect); ProtonMail enacts a principle of not sharing customer data. Thousands of companies hold to this same principle, which keeps honest business able to occur. Imagine if every company on Earth decided that they could sell any and all customer data. Banks selling stats on your income to car salesmen, Walgreens selling embarrassing photos of you too the press, etc. The world would be a fucking madhouse, commerce would break down, and millions would die as societies collapsed. A few lives that may or may not expire due to ProtonMail holding to their principles is nothing, comparatively. It would happen one way or another, just with a different email service.